Is your marketing strategy delivering all it should?
A Strong and Consistent Brand
‘… the single most important objective of the marketing process is branding. If you can build a powerful brand, you will have a powerful marketing program.
If you can’t – then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.’
Al and Laura Ries - World Class Brands
The role of brand for family day care is to position family day care as the number one choice for families looking for childcare. We aim to:
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maximise the existing word of mouth referral network and stimulate growing awareness (a great idea to spread the word is simply to tell one new person every day about family day care) |
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clearly communicate the benefits of family day care to the general public, government, regulators, trainers and educators etc |
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present the right messages to targeted audiences through marketing and media activities |
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provide consistent branded logo products so that family day care is increasingly recognised |
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create improved perception, awareness and understanding of the family day care experience |
Brand recognition is more than just a logo
The single most important objective of marketing is to achieve brand recognition. Using consistent images and words builds a powerful brand...and a powerful brand will attract new families and new carers. It will also increase the status of workers and users and further professionalise family day care.
Building brand recognition is to everyone’s advantage
Family day care’s national brand – including the red star house logo and the five star standard that underpins quality family day care – are symbolic representations of all that is connected with family day care. A modified family day care brand – whether or not it is derived from the national brand, will dilute the lead brand and confuse the market with multiple messages.
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