There are a lot of factors that influence the effectiveness of your marketing however, planning, execution and timing are always crucial.
Your marketing will be most effective when educators and services work together to integrate their efforts. In doing so you will be able to deliver coordinated and consistent messages and hopefully leverage the inputs you each make into marketing for greater impact.
Your family day care service will usually field enquiries about family day care and will match families with educators; families are often then referred to you for an interview. Family Day Care Australia provides support to educators and family day care service members in marketing and promoting their service.
Here are a few ways to promote your family day care business:
- Advertising at cafes, shopping centres, schools, local child health clinics, libraries, kindergarten and schools.
- Business Cards
- Online - Social networking and online classifieds sites
- Word of mouth
- Branding consistency
When advertising your family day care business, you need to indicate which family day care service you are registered with while including their contact number.
If you become a member of Family Day Care Australia, you will have access to the Market My Business Hub. This will allow you to download customised marketing collateral to help you promote your family day care business.
You will also receive a free listing on our Family Day Care Locator which means your family day care business can be found by families in your area looking for early childhood education and care.