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Promoting You

Please see below for the 2020-2021 FDCA's Member Initiatives that fall under the 'Promote’ priority.

Family Day Care Educator Recruitment Boost Program

Summary

The Family Day Care Educator Recruitment Boost Program (EBP) is designed to boost family day care recruitment campaigns in areas identified as having a demand for early childhood education and care.

This program has seen FDCA partner with services to receive a boost in investment in recruitment promotion, along with resources to assist their campaigns.

The demand data for this initiative was sourced via the FDCA Locator Tool, and collated into the Family Day Care Demand Data Report.

FDCA will also develop a recruitment guide/factsheet that can be used by both services taking part in the EBP, and services in general.

Goals / Impacts (what we want to achieve and how it will make a difference for our members)

  • Support services in the recruitment of early childhood professionals.
  • Contribute to increased member satisfaction.

 

Excellence in Family Day Care Awards

Summary

The Excellence in Family Day Care Awards offers families and the family day care community the opportunity to recognise those from the sector who continue to deliver exceptional early childhood education and care.

The program provides a national platform for FDCA to showcase family day care by proactively seeking media coverage for award winners. In previous years, FDCA has been able to generate tens of thousands of dollars worth of positive publicity for the sector on the back of the awards.

This year’s awards have generated over 70 media articles reaching more than half a million Australians.

Goals / Impacts (what we want to achieve and how it will make a difference for our members)

  • Generate media coverage across Australia for the sector.
  • Recognise those in the family day care sector who contribute at a high level.

 

National Family Day Care Week

Summary

National Family Day Care Week (NFDCW) provides an opportunity for the family day care sector to unite and celebrate the work done by educators and services across Australia.

The program provides a platform for FDCA to showcase family day care by supporting members to hold NFDCW celebrations and then proactively seeking media coverage for these celebrations.

The timing of the NFDCW in 2020 conflicted with the emergence of border restrictions and public health directives in the wake of COVID-19, so the decision was made to postpone the celebrations for NFDCW in 2021.

We look forward to celebrating with our members in 2021 and will encourage all of our members to take part.

Goals / Impacts (what we want to achieve and how it will make a difference for our members)

  • Promote family day care as an ECEC option of choice.

 

Family Day Care Advertising Campaign

Summary

This campaign will follow on from FDCA’s 2019-2020 national advertising campaign that focused on promoting family day care as an option of choice and career option in ECEC.

The campaign will focus on building awareness of family day care, driving traffic to the FDCA website and generating leads for the family day care locator tool by using television, search engine and digital advertising.

In 2020-2021 there will be a greater focus on digital campaigns in order to increase website traffic and locator leads. There will also be an increased spend on promoting family day care as an option of choice for early childhood professionals.

Goals / Impacts (what we want to achieve and how it will make a difference for our members)

  • Promote family day care as an ECEC option of choice.