Family Day Care Branding
A ‘brand’ is too often confused with a logo, but a brand is much more than a logo. The best way to think about a brand is to think of it as the ‘personality’ of an organisation. One of the key aspects of having a successful brand is applying it consistently across all aspects of an organisation.
The capacity for the exposure and profile of family day care brand across Australia is enormous. Just think, McDonald’s have about 970 ‘service delivery locations’ (restaurants) across Australia ... we have over 15,000 ‘service delivery locations’ (educators) ... this is one of our greatest competitive advantages! Imagine the possibilities if we could truly unite our voice and unite our ‘look’. Imagine our profile once we fully achieve a highly visible, highly recognisable consistent national brand.
To assist in building a nationally recognisable 'brand', Family Day Care Australia has developed a range of marketing materials that are free to download for members. These materials can be accessed through the Market My Business Hub, with materials able to be customised for your own service or family day care.
Market My Business Hub
We know, just like you do, that family day care is a wonderful and unique form of early childhood education and care which has a wealth of benefits not only for children, but also educators.
This is why we have developed a range of marketing resources that our members will be able to use to promote family day care not only as a professional, nurturing and high quality early childhood education and care option for families, but also as a career choice for those wishing to work in the sector.
The Market My Business Hub has been created to support members in promoting and positioning family day care with a consistent, contemporary, professional look and feel. Furthermore to leverage and convey the many and unique benefits of family day care, none the least of which is the natural home learning environment.
The campaign tagline links these benefits to the conclusion that family day care is “the natural choice in child care."
The Family Day Care Australia Market My Business Hub includes a range resources such as:
- Promotional videos
- Educator testimonial videos
- Radio commercials
- Email banners
- Customised family day care logos
- Social media images (promotional graphics)
- Certificates of recognition (for services only)
Best of all, these marketing resources are free for Family Day Care Australia members to access.
To request your own customised marketing material, click here to enter the Family Day Care Australia Member Zone.
Media and communications support
Family Day Care Australia is always looking to promote the fantastic work done by our members and the family day care sector. So if you have a positive family day care story or you’re holding an event or activity that you would like Family Day Care Australia to actively promote please take advantage of our media assistance program.
To place a request for media assistance, click here to enter the FDCA Member Zone and submit your request via the FDCA Market My Business Hub so that we can assist you in generating free publicity for your family day care.